Barva je močno komunikacijsko orodje, ki se lahko uporablja za signaliziranje delovanja, vpliva na razpoloženje in celo vpliva na fiziološke reakcije. Psihologija barv preučuje  kako delujejo barve in kako vplivajo na razpoloženje in vedenje?

 Barve ustvarjajo enake vtise pri različnih ljudeh. Na primer: Modro povezujemo z modrim nebom, ki predstavlja stabilnost in mirnost.

Raziskave so pokazale, da barve lahko močno vplivajo na naše razpoloženje in na način, kako se drugi ljudje odzivajo na nas. Barve lahko celo spremenijo naš srčni utrip, krvni tlak in dihanje, kar sta leta 1974 odkrila raziskovalca Keith Jacobs in Frank Hustmyer.

Na podlagi psihologije barv lahko sklepamo, da z barvami oblačil vplivaš na svoje razpoloženje in na odziv ljudi okoli tebe.

Barve oblačil lahko izbereš na dva načina:

  1. Lahko izbereš barvo, glede na svoje razpoloženje.
  2. Lahko izbereš barvo, glede na to kako se želiš počutiti.



Ta barva označuje svežino, varnost, uspeh in harmonijo. Povezana je tudi z denarjem in zeleno lučjo na semaforju-odlični karakteristiki na delovnem mestu. Zelena barva pomirja oči, zato je dobra izbira za vas in za ljudi v okolici.


 To je barva resnice in modrosti. Ima pomirjujoč učinek, povezujemo pa jo tudi z intelektom.  Je tudi najbolj stabilna barva. Če na vašem delovnem mestu vladajo napeti odnosi, je modra odlična izbira za razbremenitev napetosti.


Barva stabilnosti in zanesljivosti, rjava barva se smatra za moško barvo. Izbira rjave obleke poudari vašo resnost, verodostojnost in sposobnost.


To je barva moči, skrivnostnosti in profesionalnosti. Velja za izjemno elegantno barvo, ki je primerna za vse priložnosti in vizualno zoži telo.



Oranžna je prijetna mešanica rdeče  barve, ki predstavlja strast in rumene barve, ki predstavlja veselje. Oranžna je barva stimulacije in navdušenja. Raziskave so pokazale, da oranžna poveča dotok kisika v možgane, ustvari energijski učinek in spodbudi možgansko aktivnost.


RDEČO-Rdeča je barva strasti in poželenja. Pospeši metabolizem in zviša krvni tlak. Zaradi močnega vizualnega vpliva se uporablja na STOP znakih in pri gasilskih avtomobilih. Tvojemu izbrancu pa bo pogled na tvojo rdečo obleko zagotovo pospešil srčni utrip.



Modra barva predstavlja stabilnost in zanesljivost. Ženskam je zanesljivost izredno pomembna. Ker modra barva pomirja, se bo vaša izbranka na prvem zmenku ob pogledu na vašo modro srajco lažje sprostila.


Pomen barv (Vir:



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